Joe’s angle on marketing news you can use.
Ok, we know they are online a lot, but so what? How do we use that information to reach out to young people and do it more effectively?
flickr
Article links:
Kids and Teens Are Always On
College Student and Teen Web Tastes
Are Young Adults Really Brand-Resistant?
Teenagers’ Internet Socializing Not a Bad Thing
Emerging Media Increasingly Inform Shoppers’ [...]
SocialFlops/MenOnWeb/ConvergenceTracking/Crowdsourcing/OnlineVideo
Analyst: Half of ’social media campaigns’ will flop
Getting people to talk is not enough of a reason to move into social, says Gartner analyst.
marketingtwo
Study: Young Men Give Nod To Net Over Tube
What does it mean for the future of TV when men choose surfing the web over sex?
blog.joelx
Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, [...]
Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
Study: Online Viewers More Engaged
tvweek
imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
Consumers Await on Social Networks
emarketer
Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
Marketing Spending Priorities Shift
emarketer
Big Spenders Put Local Online in the Mix
emarketer
Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
Online Customer Service: [...]
Getting people to talk is not enough of a reason to move into social, says Gartner analyst.
marketingtwo.com
Article excerpt: Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. [...]
What do Angie’s List, Yelp, and ConsumerSearch have in common that can be applied to your crowdsourcing efforts?
blogs.sun.com
Article excerpt: Customers are increasingly turning to each other, rather than a few experts, to gather information before making a purchase or signing a contract. The concept of crowdsourcing has worked well — mostly — for the field [...]
Issues of Interest
College Students’ Social Networking
emarketer
Female Gaming on the Rise
emarketer
Study: Media, Technology Win Out Over Friends, Family
Adotas
Extending the Social Network
emarketer
Digital Marketing News
Video Ad Spend: Building to Steep Growth
emarketer
Mobile Ads Might Work with Teens
emarketer
The TV Ad Exodus, Part 2: Melding With the Web
ecommerce times
JupiterResearch: MySpace, Facebook need different approaches
biz report
Digital Commerce News
No Such Thing as Free [...]
The first question is, do you accept the premise that retailing is social? Even if your answer to the first question is no, the second question is, do you want to develop a deeper relationship with customers?
Picture: simonwhatley.co.uk
Article excerpt: If you accept the premise that retailing is a social business, then it would follow that [...]
The numbers vary widely, but based on my experience with the iPhone, I have to imagine that mobile social will be huge – bigger than it is now in a PC based world.
Picture: businessweek.com
Article excerpt: But how much? More than 140 million mobile subscribers worldwide will use social networks on their phones by 2013, generating [...]
As if we needed confirmation – I dare you to find one of your colleagues who does not use some form of Web 2.0 technology.
Image: sachendrafiles.wordpress.com
Article excerpt: Text messaging, blogging and social networking have reached critical mass, with more than half of adults now relying on at least one of these so-called Web 2.0 platforms [...]
Tweet This Post links powered by Tweet This v1.3.9, a WordPress plugin for Twitter.
