Joe’s angle on marketing news you can use.
Some of the comments in the article are really “no -duhs,” but this is a good primer for just thinking through some of the key issues that come up when someone says “we need to do social.”
livingstonbuzz
An Excerpt: For companies, resistance to social media is futile. Millions of people are creating content for the social [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
What are the highest ideals in marketing - being real, or doing things that grab eyeballs and get people to talk?
adweek
Article links:
Advertisers Face Hurdles on Social Networking Sites
Viral Video Hits Blur the Authenticity Line
The Secrets of Marketing in a Web 2.0 World
Retailers find Facebook friends in hopes of finding sales
Social Networks: Millions of Users, Not [...]
Issues of Interest
Adults Love Video Games
Top 10 Viral Videos
Shopping catches on with men
Digital Marketing News
US Social Network Ad Spending Growth Lowered
Social Networks and 40-Something Women
Study: Consumers Distrust Corporate Blogs
Network Efficiency Is Double-Edged Sword for Some Publishers
Digital Commerce News
Holiday e-commerce season sales up for early December
10 Wish List Websites For The Holiday Shopping Season
Digital News and [...]
GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.
flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?
Atlas
Mobile Shopping - changing the [...]
Leading marketers believe in the power of social. The question is WHAT to do with it.
facebook
Article links:
Learning to Work with Social Networks
Social Networkers Aren’t There for Ads
Musing:
The audience and the interest is there. Over 50% of those online use social networks, and they spend a lot of time there.
There is huge and lively [...]
Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
Study: Online Viewers More Engaged
tvweek
imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
Consumers Await on Social Networks
emarketer
Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
Marketing Spending Priorities Shift
emarketer
Big Spenders Put Local Online in the Mix
emarketer
Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
Online Customer Service: [...]
Customers don’t want to be pushed around; they don’t want you to control them.
wikimedia
Article excerpt: In the age of participatory media, Wikipedia’s co-founder touts transparency and engagement. Wikipedia co-founder Jimmy Wales is a big believer in authenticity, so much so that he mentioned it over a dozen times during an on-stage interview as part [...]
Smart move by Facebook . BACN will be the social network killer if they are not careful.
Picture: Cybernetnews.com
Article excerpt: Facebook Inc. is making sweeping changes to the world’s largest social networking site, aiming to give users more control and to curb new forms of spam, company officials said late on Sunday. Facebook’s redesign aims to [...]
Yes, I love to talk about Twitter. Yes, I wrote about it my last post. Yes, you still don’t get it. But you should – you really should!
Picture: smh.com.au
Article excerpt: “What are you doing?” That question is the rocket fuel for Twitter — a hot social-network service that [...]
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