Joe’s angle on marketing news you can use.
A new service called BillMyParents offers retailers a whole new way to get kids to influence their parents.
Ok, so the website is awful - but the idea is great. Â Cnet does a quick review of the site and there are some good comments about it that follow. Â Here is another article from reuters. Â As a [...]
More and more retailers are taking advantage of the power of social not just to listen to what customers are saying, but to provide improved customer service, communicate with them on a different level, and understand better how they buy.
innovation factory
Article links:
Can Social Networks Predict What You’ll Buy?
GOT 2 HAVE IT
How to [...]
Ok, we know they are online a lot, but so what? How do we use that information to reach out to young people and do it more effectively?
flickr
Article links:
Kids and Teens Are Always On
College Student and Teen Web Tastes
Are Young Adults Really Brand-Resistant?
Teenagers’ Internet Socializing Not a Bad Thing
Emerging Media Increasingly Inform Shoppers’ [...]
Issues of Interest
The Gen X Online Shopper
emarketer
Blogs and the Purchasing Decision
emarketer
Â
Digital Marketing News
Facebook Tries to Woo Marketers
WSJ
Â
Digital Commerce News
Retailers fare poorly in natural search results, Conductor study shows
internet retailer
Social media increasingly used by bargain hunters
biz report
Â
Digital News and Trends
If RSS Is Niche Media, Why Use It?
emarketer
Carriers’ future uncertain in “Wild West” of mobile web
network world
Â
Retail [...]
A good discussion on what social shopping means for retailers.
Image: zedomax.net
Article excerpt:Â Shopping is a social activity. You would think that retailers would be running to figure out everything they can (and should) be doing online to improve their conversion rates by building community and connecting to consumers through online social networking. That was the [...]
Can technology help us to actually connect people together real-time in the digital space?
Image: buddyshopping.com
Article excerpt: Online retailer Novica soon will be appointing ambassadors. Not ambassadors to foreign countries, but ambassadors to consumers to discuss the works of art it sells from artists around the world. And the ambassadors will not be communicating by phone [...]
Getting people to talk is not enough of a reason to move into social, says Gartner analyst.
Â
marketingtwo.com
Article excerpt: Â Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. [...]
Issues of Interest
Why Talk When You Can Text?
emarketer
How to Manage Your Yelp Reviews
entrepreneur.com
Digital Marketing News
High Online Video Ad Costs Could Drop
clickz
Yahoo pitches Madison Avenue with ‘Mad Men’*
LA Times
Digital Commerce News
It’s time to critique your Web site
DM News
Social Media and Shopping Behavior
emarketer
Web Shoppers Gripe the Old-Fashioned Way
emarketer
Digital News and Trends
The Web at Work: A Mixed Blessing
emarketer
Where [...]
When digital natives begin to really make some money, the old ways of retailing will have to change.
real traffic mag
Article excerpt: Gen Y, a loose term for younger shoppers ranging in age from about 14 through 28, is a demographic that most retailers are unprepared for. That’s partially because this is the first [...]
Is shopping really social? I don’t think so – sometimes I think it’s private. It’s just that I like to know the opinions of others before I buy.
Picture: Flickr
Article excerpt:Â The latest places for fashion trendsetters to be seen are the online social shopping malls — that is, any of a number of social networking [...]
Tweet This Post links powered by Tweet This v1.3.9, a WordPress plugin for Twitter.
