Mele’s Musings » social spending

Facebook Hegemony

January 17th, 2012

In some ways, the news that Facebook may control 5% of online advertising in 2012 from a recent paidcontent.org article should be looked upon as a blessing by those of us in the media business, particularly those of us who are digitally oriented. First, it gives us another significant place to reach customers, and [...]

Rethinking Media Budgets

January 25th, 2010

How would you estimate the amount of money you spend on food each month?  The simplest way to do it would be to collect all of your receipts from every place you spent money on food and add it up, right?  But what about those snacks and drinks from the vending machines?  And the various [...]

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