Mele’s Musings » social tools

Twitter Vs. Facebook: Why Brands Miss the Mark on Facebook

August 4th, 2009

I have long held a belief about Facebook and Twitter that I think is potentially bearing some fruit.  Most of this comes from observations about how everyday people use the two services, and the nature of the services themselves.  And, a recent article I came across on ClickZ seems to be pointing toward some validity [...]

Twitter Quitters?

May 13th, 2009

A good article from some of my colleagues at Razorfish on the Twitter Quitter phenomenon.

Copied from here.
Find the article here.
The story will be an interesting one to follow over the next 12 months.  The once mighty MySpace is on its knees, and how many of us have already forgotten Friendster (or never even heard of them?).
Will [...]

Social Media Myths - Exposed!

February 20th, 2009

Some of the comments in the article are really “no -duhs,” but this is a good primer for just thinking through some of the key issues that come up when someone says “we need to do social.”

livingstonbuzz
An Excerpt: For companies, resistance to social media is futile. Millions of people are creating content for the social [...]

Social’s influence on shopping is real, and savvy retailers are enabling it

December 2nd, 2008

More and more retailers are taking advantage of the power of social not just to listen to what customers are saying, but to provide improved customer service, communicate with them on a different level, and understand better how they buy.

innovation factory
Article links:
Can Social Networks Predict What You’ll Buy?
GOT 2 HAVE IT
How to [...]

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