Joe’s angle on marketing news you can use.
In case anyone missed the memo, your brand is now a media company. I know that probably sounds sort of silly to a lot of people, but the internet and social media have changed forever the way companies have to think and act. And it’s not just me saying it. Two articles came out last [...]
Creating a marketing campaign takes a lot of time. After all, there are strategies to bake, concepts to vet, plans to approve, ROI to calculate, spots to produce, legal to satisfy, and ads to traffic. And, if you work at a large company, there is a gauntlet of managers, directors, VPs, and C-level execs to [...]
The brouhaha over Taco Bell’s beef is a great case study in how to deal with bad news. While the final outcome is far from decided, Taco Bell’s approach - swift, decisive, and open - was exactly the right reaction. We can argue back and forth about whether or not they have perfectly executed their [...]
I feel bad for the Gap. I really do. When a company botches something so badly over and over again after trying time and again to do the right thing, it’s hard to not feel a bit sorry for them.
And I honestly believe that they came at this whole process with the best of intentions. [...]
All over the country, including in my own kitchen last week, citizens had the opportunity to discuss the merits of Steven Slater, the flight attendant who decided that shouting expletives and releasing an emergency ramp was a good way to handle on the job frustration. Far be it from me to judge, but the consensus [...]
I can still recall all of the words to the Big Mac commercial song. And the Sesame Street theme. And, to the great annoyance of my children, any song written by the Beatles, the Stones, the Who, Led Zeppelin, Pearl Jam, Soundgarden, and, yes, even most Duran Duran.Think about it the next time you are [...]
I am a sucker for loyalty programs. I am one of those who will go out of my way to book flights or rooms with certain airlines and hotels because of the points. I am a Reward Zone Silver Member at Best Buy, and Gold on two airlines (which only means I fly [...]
I had the good fortune this year to participate in the creation of the Razorfish Outlook Report, and it was a very enlightening experience. In fact, I was asked to take on the article that probably gets the most scrutiny from the outside, and can raise the most controversial of topics. And this year was [...]
I bet many of you recall hearing the following at meetings and conferences over the past few years: You don’t own your brand. Your customer does.
Really? If you’re like me, this sentiment always felt a little like over-zealous clap-trap.
I think it’s time to admit that this epiphanic belief that was all the rage a few years ago [...]
Who woulda thunk it? Facebook has just surpassed Yahoo! as the 2nd most visited site on the internet behind Google. It certainly validates that social media is huge, and that communication and information surely are the killer apps of the internet.
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But what are the implications of this information? As marketers, we have to [...]
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