Joe’s angle on marketing news you can use.
About a year ago, Skittles embarked on a very bold direction. Embracing the chaos and conventional wisdom of the day, Skittles took the “you don’t own your brand, your customers do” creed to the ultimate end. It killed its website and replaced it with feeds from social sites, blog postings, etc.
And chaos indeed ensued. The voice [...]
In all of the hoopla over social changing the way that brands communicate with customers, we have to remember that the basic things that consumers want from brands has not changed.
A few studies highlighted by eMarketer last week can help us keep grounded in what we should be focused on as we evolve our marketing [...]
We know all about you, social media. You’re the new cool kid on the block. Everyone wants to hang out with you. Everyone wants to be your friend. You’re mysterious and intriguing. Not like plain old email over there.
Poor email. He used to be the cool kid at one time. People used to tie up [...]
For all of the things that Twitter is or is not, one thing that it does better than almost any other (current) service is tap into the Zeitgeist.
Link to photo
Regular users of Twitter are well aware of this. Whether it’s the zeitgeist of the people you follow or of the nation, the attractiveness and addictiveness [...]
Papa John’s unveils a campaign using webcams. Is it merely banner tricks, or a push into creating new branded experiences for customers? Read about it here.
How important is it for a company to have strict social networking strategies? Read about it here.
Will accessing the internet without a browser become more common? If you use Google [...]
First, I apologize for not updating the blog more often. I am in the process of starting a new blog and will link the two together when it is up.
Now, to the business at hand . . . Among the many, many articles coming out on Twitter, I found a few that were particularly intriguing. [...]
Some of the comments in the article are really “no -duhs,” but this is a good primer for just thinking through some of the key issues that come up when someone says “we need to do social.”
livingstonbuzz
An Excerpt: For companies, resistance to social media is futile. Millions of people are creating content for the social [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
What are the highest ideals in marketing - being real, or doing things that grab eyeballs and get people to talk?
adweek
Article links:
Advertisers Face Hurdles on Social Networking Sites
Viral Video Hits Blur the Authenticity Line
The Secrets of Marketing in a Web 2.0 World
Retailers find Facebook friends in hopes of finding sales
Social Networks: Millions of Users, Not [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
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