Joe’s angle on marketing news you can use.
A little less than a year ago, Google made a $6 billion offer to buy Groupon which, obviously, Groupon shrugged off. Looks like that was a big mistake. Now, analysts are concerned about whether or not Groupon will even make it.
Look, as someone who was on the receiving end of a $6 billion [...]
I have honestly been pretty unimpressed with Google when they have ventured beyond search. I mean, it’s just a fact that they are the biggest when it comes to search and search advertising, but whenever they have ventured beyond that, into display, TV, etc., I’ve been pretty critical.
Mostly, I’ve been critical because up until now, [...]
Imagine a day when you had more control over the ads that you see. I’m not talking about better ad targeting technologies that offer you more “relevant” ads based on your previous actions.
I’m talking about the ability to actually select the ads that you watch, and even offer feedback on ads you have seen which [...]
Coming on the heels of my last posting, I thought the NY Times article on targeted Facebook ads was strangely apropos. Central to the conversation around privacy is the question of what will companies do with my data? In this case, Facebook has found an effective way to turn people off of the promise of [...]
Two articles came out late this past week that got me to thinking. One from Media Week covers a study that shows that small ads outperform big ads - which seems counter-intuitive to me. The second from MediaPost covers a conversation with Google’s Chief Economist which talks about how ad position does (or does not) affect [...]
Ever since I have been involved in digital marketing (since 1999), the topic of online tracking and its implications on consumer privacy have been discussed. A recent article in the New York Times and another on ClickZ discuss the latest on the topic.
Some feel that tracking is the great promise of digital - allowing advertisers [...]
Will web-like targeting save TV advertising?
Picture: AdAge.com
Article excerpt: Forrester says targeted ads and a portal-like menu of options are coming to your set. TV advertising is poised to change dramatically over the next decade, embracing the kind of targeting and user control already common on the Web, according to a new report by Forrester Research. [...]
A company giving customers control over their data? What’s next? Anarchy?!?
Picture: blog.speculist.com
Article excerpt: Internet giant Yahoo is set to announce today that it will allow users to shut off targeted advertising on its Web sites, a move that comes as a congressional committee continues to air concerns about consumer privacy. Last week, the House Committee [...]
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