Joe’s angle on marketing news you can use.
A little less than a year ago, Google made a $6 billion offer to buy Groupon which, obviously, Groupon shrugged off. Looks like that was a big mistake. Now, analysts are concerned about whether or not Groupon will even make it.
Look, as someone who was on the receiving end of a $6 billion [...]
Imagine a day when you had more control over the ads that you see. I’m not talking about better ad targeting technologies that offer you more “relevant” ads based on your previous actions.
I’m talking about the ability to actually select the ads that you watch, and even offer feedback on ads you have seen which [...]
Let me be the first to say that I believe video advertising, in whatever form it eventually takes, is going to be a huge deal. I am a firm believer that addressable video on our televisions and interactive video on our PCs and handheld devices are the coming wave, and that advertisers who can figure [...]
Coming on the heels of my last posting, I thought the NY Times article on targeted Facebook ads was strangely apropos. Central to the conversation around privacy is the question of what will companies do with my data? In this case, Facebook has found an effective way to turn people off of the promise of [...]
Let me be the first to say that we should all thank them for trying. The IAB is actively trying to manage a difficult and potentially dangerous issue for the advertising industry that, quite frankly, is being miscommunicated by good-intentioned by ill-informed zealots who are trying to protect consumers from something that is not harming [...]
Ever since I have been involved in digital marketing (since 1999), the topic of online tracking and its implications on consumer privacy have been discussed. A recent article in the New York Times and another on ClickZ discuss the latest on the topic.
Some feel that tracking is the great promise of digital - allowing advertisers [...]
The browser wars are back, and the big dogs are fighting for control over your digital experience. Cool stuff, but what are the implications for consumers and advertisers?
Picture: images.google.com
Article excerpt: Microsoft’s Internet Explorer 8, above, looks like its disappointing predecessor but has several user-friendly features. Google Chrome, below, is a more radical rethinking of the [...]
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