Joe’s angle on marketing news you can use.
For many years, marketers have struggled with what to do with mobile. Because mobile phones are so pervasive, so personal, and always with us, they seem like the holy grail of marketing. But why has it taken mobile so long to take off?
The latest research from Universal McCann and AOL helps, I think, make it [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
Article links:
Cents-Off Coupons and Other Special Deals, via Your Cellphone
Prime Time for Mobile Coupons
Why Won’t Mobile Marketing Learn From Online’s Lessons?
Musing:
Mobile programs in which users can get coupons sent to them based on their location, or based on signing up for a specific [...]
Issues of Interest
Why Talk When You Can Text?
emarketer
How to Manage Your Yelp Reviews
entrepreneur.com
Digital Marketing News
High Online Video Ad Costs Could Drop
clickz
Yahoo pitches Madison Avenue with ‘Mad Men’*
LA Times
Digital Commerce News
It’s time to critique your Web site
DM News
Social Media and Shopping Behavior
emarketer
Web Shoppers Gripe the Old-Fashioned Way
emarketer
Digital News and Trends
The Web at Work: A Mixed Blessing
emarketer
Where [...]
Mobile, mobile everywhere, but not a text to drop. How can marketers effectively get into the mobile scene?
Picture: lgmobilephones.com
Article excerpt: Syncing up with existing interests is key. Mobile marketers do not need to worry about whether college students are capable of receiving their messages: Nine out of 10 US college students surveyed in August 2008 [...]
Not your text messages! Even among regular text users, only 9% said they preferred getting marketing messages via text over email.
photo: cache.consumerist.com
Article excerpt: Text and instant messaging are fine for friends, but not for marketers. That was the main finding of ExactTarget’s “2008 Channel Preference Survey.” Nearly two-thirds of US Internet users surveyed said e-mail [...]
Phones are primarily communication devices. So is social networking. Will the combination of the two finally make mobile internet explode in the US?
photo: facereviews.com
Article excerpt: Is social networking the key? Mobile social networking stands a good chance of jumpstarting mobile Internet adoption because mobile social networking is based more on communication than content. Time and [...]
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