Mele’s Musings

Tapping the Twitter Zeitgeist

For all of the things that Twitter is or is not, one thing that it does better than almost any other (current) service is tap into the Zeitgeist.

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Regular users of Twitter are well aware of this.  Whether it’s the zeitgeist of the people you follow or of the nation, the attractiveness and addictiveness [...]

Tags: analytics, conversation, customer data, Digital Trends, open social, social, Social Media, tracking, tweetfeel, Twitter, user data, zeitgeist

Posted in Digital Marketing News, Digital Trends | No Comments »

Online Tracking: Boon or Privacy Invasion?

Ever since I have been involved in digital marketing (since 1999), the topic of online tracking and its implications on consumer privacy have been discussed.  A recent article in the New York Times and another on ClickZ discuss the latest on the topic.
Some feel that tracking is the great promise of digital - allowing advertisers [...]

Tags: action tags, Amazon, anonymous, behavioral targeting, customer data, personal information, personalization, privacy, targeted ads, targeting, tracking, user data

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, Internet Usage

Why are some media researchers throwing cold water on this important new tracking tool?
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Article excerpt: Following months of research, development and testing, Nielsen Co. Wednesday officially launched its so-called TV/Internet Convergence panel as a commercialized media research service. The panel is the first to measure the simultaneous use of television and online content within the [...]

Tags: convergence, measurement, multitasking, Nielsen, online research, simultaneous usage, tracking, tv and online

Posted in Digital Marketing News, Issues of Interest | No Comments »