Joe’s angle on marketing news you can use.
All over the country, including in my own kitchen last week, citizens had the opportunity to discuss the merits of Steven Slater, the flight attendant who decided that shouting expletives and releasing an emergency ramp was a good way to handle on the job frustration. Far be it from me to judge, but the consensus [...]
About a year ago, Skittles embarked on a very bold direction. Embracing the chaos and conventional wisdom of the day, Skittles took the “you don’t own your brand, your customers do” creed to the ultimate end. It killed its website and replaced it with feeds from social sites, blog postings, etc.Â
And chaos indeed ensued. The voice [...]
It’s not just product reviews that drive sales – it’s retailer reviews. More and more, customers are using social media to find out what companies they should have relationships with.
picture: buzzmachine.com
Article excerpt:Â Â Among the initial findings of a new study, “Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media,” [...]
Interesting that they are allowing their merchants to talk freely – I wonder how they (or any other retailer) would feel if the tables were turned?
Article excerpt:  Microsoft is one of Wal-Mart’s biggest suppliers. But that did not stop the Wal-Mart employee in charge of buying computers from panning Microsoft’s newest operating system, Vista. “Is [...]
Tweet This Post links powered by Tweet This v1.3.9, a WordPress plugin for Twitter.
