Mele’s Musings

Week of 11.17.08/Top Stories

BrandTrust/YouthAndBrands/OnlineShopping/OnlineBargainHunting
Trust as a Tangible Brand Attribute
Brands are built on authentic shared values.

newser
Survey: Youth Are Willing Companions to Online Advertisers
Youth love brands, but is that the same as loving the advertising?

flickr
Online Buyers Use Many Channels
The answer? Give consumers lots of options.

cartoonstock
2008 eHoliday Study - Pre-Holiday Results Released
Survey says what we all know [...]

Tags: authenticity, bargain hunters, brand, brand-builders, holiday, multi-channel, Online shoppers, online shopping, trust, values, youth

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Trust as a Tangible Brand Attribute

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Brands are built on authentic shared values.
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newser
Article excerpt:   How do you transform your company’s core values into a business asset you can see and feel? Investing in branding is a good start. Unfortunately, too many companies slow their efforts to a grinding halt after the rollout party to unveil the new website design and [...]

Tags: authentic, authenticity, brand-builders, brands, customer service, trust, values

Posted in Digital Marketing News, Issues of Interest | No Comments »