Joe’s angle on marketing news you can use.
Where 2008 was the year of social media and politics, 2010 is the year of TV ads and politics.
According to a recent MediaWeek article, online advertising is expected to account for about 1% of total political advertising spent this election cycle. In case you are confused, 1% is a really small amount.
And here I thought TV [...]
Well, Carol Bartz got one thing right when she told a crowd recently that their biggest competition was TV. But that hardly seems like a revelation. There has never been a question, as far as I can tell, that the big competition for ad dollars was TV.But I have to disagree with the reason why [...]
Let me be the first to say that I believe video advertising, in whatever form it eventually takes, is going to be a huge deal. I am a firm believer that addressable video on our televisions and interactive video on our PCs and handheld devices are the coming wave, and that advertisers who can figure [...]
Many agencies and their clients are preparing for the upfronts. It’s an exciting time in TV again. The much anticipated death of TV viewing seems to have been a hoax. While the TV viewing audience is more disperse than in the past, data point after data point indicate that consumers are watching more TV than [...]
AdAge recently ran an article which highlighted the “intrusion” of a commercial message into the 30 Rock program. The article notes that we might be reaching a time when the line between ad and show will blur significantly.
link to video
There are a few interesting things about the article. One is that the article delineated between ads [...]
For the 7th year in a row, “next year” will be the year that online video explodes. Incidentally, for the 5th year in a row, “next year” will also be the year that mobile advertising explodes.
Ok, so we’ve heard it time and time again that online video is the next great frontier for digital [...]
In a recent article on iMedia, the author makes a case for how brands can make an emotional connection with consumers online. The author’s take on it? It’s about making ads more targeted and more relevant. The writer’s premise is that we all can recall memorable TV campaigns, but not online campaigns because we are not [...]
The one thing I know about TV is that the less I have to use the remote control, the more I like it. The sooner I can put the remote down and leave it - because I am watching a truly enjoyable program - the better.
When do we normally turn to grab the remote? When [...]
I have to admit that I watch TV. Not a ton of it (although my wife might disagree), but enough that I have to say I am a TV watcher. When I watch TV now, I tend not to do it as much “alone.” And by that, I mean with me laptop with me (and [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
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