Mele’s Musings

Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, Internet Usage

Why are some media researchers throwing cold water on this important new tracking tool?
 
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Article excerpt: Following months of research, development and testing, Nielsen Co. Wednesday officially launched its so-called TV/Internet Convergence panel as a commercialized media research service. The panel is the first to measure the simultaneous use of television and online content within the [...]

Tags: convergence, measurement, multitasking, Nielsen, online research, simultaneous usage, tracking, tv and online

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