Mele’s Musings » TV

Will TV Ever Be Interactive?

September 18th, 2009

The one thing I know about TV is that the less I have to use the remote control, the more I like it.  The sooner I can put the remote down and leave it - because I am watching a truly enjoyable program - the better.
When do we normally turn to grab the remote?  When [...]

Watch Out Cable! The Coming Paradigm Shift in TV Watching

June 3rd, 2009

A great article last week explains how broadband and streaming services are putting the fear of God into the cable companies.

You can read the Wall Street Journal article here.
We are all aware of the growing trend happening in the telephone space. More and more consumers are cutting back on phone bills by killing their [...]

Week of 12.22.08/Top Stories

December 23rd, 2008

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.

theequitykicker
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Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]

Other good articles this past week

December 23rd, 2008

Issues of Interest
Have Students Graduated from E-Mail?
Report: Over-the-top driving viewership
Study: Mothers Know Best for Online Shopping
All I Want for Tweetmas
Â
Digital Marketing News
eMarketer’s Predictions for 2009
Online-Video Ads Show Slower Growth .Article
Online Marketers Wooing Minorities More
Comparison Site Visits Down 15 Percent From Last Season
Burger King’s Whopper of a Virginal Search Slip-up
Â
Digital Commerce News
ComScore Sees No Overall [...]

In a media democracy, which advertising media is most influential?

December 23rd, 2008

People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Article links:
Deloitte survey shows we’re living in a “media democracy”
Musing:
I find it interesting, but not surprising, that Millenials and Gen X have a lot in common in the way of media consumption. Although the shift [...]

Week of 12.08.08/Top Stories

December 10th, 2008

GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.

flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?

Atlas
Mobile Shopping - changing the [...]

Other good articles this past week / 12.01.08

December 10th, 2008

Issues of Interest
2009 to Be Transition Year for TV
Sports Fans Make Great Mobile Targets
Digital Marketing News
Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?
Digital News and Trends
Online Video Viewer Demographics
Retail and Products
What’s Next For Retail In ‘09
Stores become more creative to get shoppers to buy
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