Joe’s angle on marketing news you can use.
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much credence to the few who do blog, tweet, etc?
bloggers blog
Article links:
Moms and Motrin
Motrin campaign shows need for informed targeting
Crashing Motrin-Gate: A Social-Media Case Study
Musing: It’s amazing. In the course of only 5 [...]
More and more retailers are taking advantage of the power of social not just to listen to what customers are saying, but to provide improved customer service, communicate with them on a different level, and understand better how they buy.
innovation factory
Article links:
Can Social Networks Predict What You’ll Buy?
GOT 2 HAVE IT
How to [...]
I guess this post proves I am totally out of it.
Image: itmanagement.earthweb.com
Article excerpt: Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown [...]
Creepy or compelling, Twitter allows companies to keep close tabs on users. But how the h$%* do you do it right?
picture: flickr
Article excerpt: Microblogging lets an airline, for instance, monitor customers’ gripes—and tweet back. Is this a creepy trend? When Jonathan Fields spotted William Shatner waiting to board a JetBlue flight at New York’s JFK [...]
The first question is, do you accept the premise that retailing is social? Even if your answer to the first question is no, the second question is, do you want to develop a deeper relationship with customers?
Picture: simonwhatley.co.uk
Article excerpt: If you accept the premise that retailing is a social business, then it would follow that [...]
Yes, I love to talk about Twitter. Yes, I wrote about it my last post. Yes, you still don’t get it. But you should – you really should!
Picture: smh.com.au
Article excerpt: “What are you doing?” That question is the rocket fuel for Twitter — a hot social-network service that [...]
When’s the last time you sent a Tweet? If your answer is anything other than “a few hours ago” you need to read this article – because you don’t get it.
Picture: Google Images
Article excerpt: The first thing Amanda Mooney, 22, does when she wakes up in the morning is fire up her laptop. [...]
3.17.08 | Joe’s Top 5:
ChoiceOverload/TwitterRevolution/MobileYet?/MoreisMore/WalMartBloggers
How Much Choice Do Consumers Want?
I’m a big believer that too much choice creates angst and inaction in consumers – but it seems that we are headed down a path of trying to create products that appeal to every single possible consumer segment. Read More ..
Welcome to Conference 2.0
To me, this [...]
To me, this is the tipping point – not only are consumers in control of media, they’re in control of ALL content.
Article excerpt: We’ve all been there: the dull business conference. A half-empty room of half-asleep attendees answer their e-mail on laptops and BlackBerries, while some hapless speaker lumbers through a PowerPoint speech. [...]
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