Joe’s angle on marketing news you can use.
I feel bad for the Gap. I really do. When a company botches something so badly over and over again after trying time and again to do the right thing, it’s hard to not feel a bit sorry for them.
And I honestly believe that they came at this whole process with the best of intentions. [...]
I bet many of you recall hearing the following at meetings and conferences over the past few years: You don’t own your brand. Your customer does.
Really? If you’re like me, this sentiment always felt a little like over-zealous clap-trap.
I think it’s time to admit that this epiphanic belief that was all the rage a few years ago [...]
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