Joe’s angle on marketing news you can use.
It’s hard not to see the tidal wave coming. Ad networks, data re-sellers, and remnant inventory aggregators have long been a major part of the online ad market, but it seems recently they are getting much more press, attention, and ad dollars. As more and more media moves to digital, avoiding the tidal wave will [...]
I’m all for following the zeitgeist. In a previous posting, I talked about the power of observing in real-time, or relatively real-time, the topics of interest that products like Twitter can expose. I also warned of the dangers we can run into when we over-focus on this data.
Recently, Yahoo disclosed that it is teaming [...]
For all of the things that Twitter is or is not, one thing that it does better than almost any other (current) service is tap into the Zeitgeist.
Link to photo
Regular users of Twitter are well aware of this. Whether it’s the zeitgeist of the people you follow or of the nation, the attractiveness and addictiveness [...]
Ever since I have been involved in digital marketing (since 1999), the topic of online tracking and its implications on consumer privacy have been discussed. A recent article in the New York Times and another on ClickZ discuss the latest on the topic.
Some feel that tracking is the great promise of digital - allowing advertisers [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]
We have been telling our clients this for years, but measuring your search separately from your display advertising is a mistake if you are trying to drive sales.
Atlas
Article links:
Downturn Likely to Curb Auto Ad Experiments Online
Online Will Continue To Expand Amid ‘09 Global Ad Recession
Display Boosts Search Performance
Musing:
I have posted about this recently (see posting [...]
All the big social networks agree that having one central profile is of value to customers. Too bad they can’t agree on who will own that profile.
picture: Google Images
Article excerpt: Don’t they say good things come in threes? Well, regardless, we’ve heard from multiple sources that Google will launch a new product on Monday called [...]
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