Joe’s angle on marketing news you can use.
A slate of recent articles came out recently on the newly proposed New York Times paywall (here, here, and here). A few have been alarming, such as the fact that the paywall has already been breached using only 4 lines of code. The issue at hand here, however, is not the venerable New York Times itself, but [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
The good news? Although slowing, ecommerce continues to grow even in a down economy. The bad news? It’s really hard to get shoppers to look past online as being a cheap place to shop.
bp2 blogger
Article links:
Web shoppers will shop a bit more online, but less at stores, studies show
Online Buyers [...]
Survey says what we all know - consumers are looking for bargains this year
flickr
Article excerpt: There has been much discussion of late about some rather stark monthly results and the implications for retail sales this holiday season. Last week we released to Shop.org Members the pre-holiday results of our annual Shop.org eHoliday Study (conducted [...]
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