Joe’s angle on marketing news you can use.
A few weeks ago I commented on an article from Ad Age that I believe manipulated the truth. The case was being made that consumers will tolerate more ads when watching online video based on the fact that most consumers watched a video ad in its entirety when it was associated with broadcast TV content [...]
I ran across a few articles this week that just rubbed me the wrong way. On the surface, each seemed pretty reasonable. One argued that TV spots are getting shorter because people have shorter attention spans. Another argued that people don’t have an aversion to TV-like pre-roll ads in online content. And a third argued [...]
I have honestly been pretty unimpressed with Google when they have ventured beyond search. I mean, it’s just a fact that they are the biggest when it comes to search and search advertising, but whenever they have ventured beyond that, into display, TV, etc., I’ve been pretty critical.
Mostly, I’ve been critical because up until now, [...]
AdAge recently ran an article which highlighted the “intrusion” of a commercial message into the 30 Rock program. The article notes that we might be reaching a time when the line between ad and show will blur significantly.
link to video
There are a few interesting things about the article. One is that the article delineated between ads [...]
Look, last week when the iPad came out, I was initially unimpressed. It looked like a big iPod touch and was relatively blah. After reflecting on it for a few days, I believe this device could change forever (or, at least for the next several years) what we expect digital experiences to be and how [...]
For the 7th year in a row, “next year” will be the year that online video explodes. Incidentally, for the 5th year in a row, “next year” will also be the year that mobile advertising explodes.
Ok, so we’ve heard it time and time again that online video is the next great frontier for digital [...]
Devasting news was released by Interpret, Warner Bros. Media Lab and the agencies Havas Digital and PHD. What did they find? Users are watching video during work time. The most popular time? Between noon and 3. (Note to self. Have all important meetings and calls in the morning!).
Now, wait a minute. If you are a marketer, [...]
Issues of Interest
Have Students Graduated from E-Mail?
Report: Over-the-top driving viewership
Study: Mothers Know Best for Online Shopping
All I Want for Tweetmas
Digital Marketing News
eMarketer’s Predictions for 2009
Online-Video Ads Show Slower Growth .Article
Online Marketers Wooing Minorities More
Comparison Site Visits Down 15 Percent From Last Season
Burger King’s Whopper of a Virginal Search Slip-up
Digital Commerce News
ComScore Sees No Overall [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Google (with YouTube) is making a serious run at the Television. Is there no media that is safe from the intrusion and disintermediation that Google creates?
brightcove
Article links:
Rival forecast to catch YouTube
What Is Google Doing in TV?
Where Do Online Viewers Go for Video?
Musing: Google is selling TV ads. Google is already the [...]
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