Mele’s Musings » video marketing

Week of 12.01.08/Top Stories

December 2nd, 2008

SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]

How Google is changing the face of TV and Video Advertising

December 2nd, 2008

Google (with YouTube) is making a serious run at the Television. Is there no media that is safe from the intrusion and disintermediation that Google creates?

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Article links:
Rival forecast to catch YouTube
What Is Google Doing in TV?
Where Do Online Viewers Go for Video?
Musing: Google is selling TV ads. Google is already the [...]

Online Video Viewing Still Rising

May 19th, 2008

83 videos PER USER watched during March.  I think we can safely say that people will watch video online.  But what kind of video?

picture: Google Images
Article excerpt:  But how much? Internet users in the US watched 11.5 billion online videos in March 2008, up 13% over February 2008 and 64% over March 2007, according [...]

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