Mele’s Musings

Why Users Can’t Recall Video Ads

Devasting news was released by Interpret, Warner Bros. Media Lab and the agencies Havas Digital and PHD.  What did they find?  Users are watching video during work time.  The most popular time?  Between noon and 3.  (Note to self.  Have all important meetings and calls in the morning!).
Now, wait a minute.  If you are a marketer, [...]

Tags: ad sharing, online video, prime time, video ads, viral marketing, viral videos

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Week of 12.22.08/Top Stories

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.

theequitykicker
Â
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]

Tags: ad standrards, authentic, authenticity, Bike Hero, Clicks & Bricks, connected screens, customer service, Facebook, Gen X, Gen Y, IAB standards, in-store marketing, instore mobile, internet everywhere, magazines, media democracy, media multitasking, millenials, Mobile, mobile advertising, mobile applications, mobile coupons, mobile marketing, mobile shopping, multi-channel, multimedia, multitasking, Net Gen, online advertising, online media, online retail, physical and digital, retail, showrooms, simultaneous usage, social, Social advertising, social applications, social influence marketing, social marketing, social networking, Staples, text advertising, text messaging, texting, TV, tv and online, viral marketing, viral videos, Web 2.0

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Social & Marketing – authenticity and attention grabbing

What are the highest ideals in marketing - being real, or doing things that grab eyeballs and get people to talk?

adweek
Article links:
Advertisers Face Hurdles on Social Networking Sites
Viral Video Hits Blur the Authenticity Line
The Secrets of Marketing in a Web 2.0 World
Retailers find Facebook friends in hopes of finding sales
Social Networks: Millions of Users, Not [...]

Tags: authentic, authenticity, Bike Hero, Facebook, social, Social advertising, social applications, social influence marketing, social marketing, social networking, viral marketing, viral videos, Web 2.0

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Other good articles this past week / 12.08.08

Issues of Interest
Adults Love Video Games
Top 10 Viral Videos
Shopping catches on with men
Digital Marketing News
US Social Network Ad Spending Growth Lowered
Social Networks and 40-Something Women
Study: Consumers Distrust Corporate Blogs
Network Efficiency Is Double-Edged Sword for Some Publishers
Digital Commerce News
Holiday e-commerce season sales up for early December
10 Wish List Websites For The Holiday Shopping Season
Digital News and [...]

Tags: 40-something women, ad networks, blogs, boomers, corporate blogs, ecommerce, holiday, Men, Mobile, publishers, Shopping, social influence marketing, social marketing, social networking, video games, viral marketing, viral videos, wish lists, Women

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest | No Comments »