Joe’s angle on marketing news you can use.
For many years, marketers have struggled with what to do with mobile. Because mobile phones are so pervasive, so personal, and always with us, they seem like the holy grail of marketing. But why has it taken mobile so long to take off?
The latest research from Universal McCann and AOL helps, I think, make it [...]
Are WAP pages dead? Is the iPhone the real model for the future of mobile surfing? I think I would say yes.
photo by Sagolla
Article excerpt: Are iPhones more web-friendly than other web-enabled cell phones, or are iPhone users simply more web-savvy? Either way, surveys by rating and review site Viewpoints.com found big differences in the [...]
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