Mele’s Musings

Week of 12.22.08/Top Stories

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.

thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.

theequitykicker
Â
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]

Tags: ad standrards, authentic, authenticity, Bike Hero, Clicks & Bricks, connected screens, customer service, Facebook, Gen X, Gen Y, IAB standards, in-store marketing, instore mobile, internet everywhere, magazines, media democracy, media multitasking, millenials, Mobile, mobile advertising, mobile applications, mobile coupons, mobile marketing, mobile shopping, multi-channel, multimedia, multitasking, Net Gen, online advertising, online media, online retail, physical and digital, retail, showrooms, simultaneous usage, social, Social advertising, social applications, social influence marketing, social marketing, social networking, Staples, text advertising, text messaging, texting, TV, tv and online, viral marketing, viral videos, Web 2.0

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Social & Marketing – authenticity and attention grabbing

What are the highest ideals in marketing - being real, or doing things that grab eyeballs and get people to talk?

adweek
Article links:
Advertisers Face Hurdles on Social Networking Sites
Viral Video Hits Blur the Authenticity Line
The Secrets of Marketing in a Web 2.0 World
Retailers find Facebook friends in hopes of finding sales
Social Networks: Millions of Users, Not [...]

Tags: authentic, authenticity, Bike Hero, Facebook, social, Social advertising, social applications, social influence marketing, social marketing, social networking, viral marketing, viral videos, Web 2.0

Posted in Digital Marketing News | No Comments »

OMG! UM Finds Web 2.0 Breeding Consumers 2.0, Social Media Attains Critical Mass

As if we needed confirmation – I dare you to find one of your colleagues who does not use some form of Web 2.0 technology.

Image: sachendrafiles.wordpress.com
Article excerpt:   Text messaging, blogging and social networking have reached critical mass, with more than half of adults now relying on at least one of these so-called Web 2.0 platforms [...]

Tags: blogs, RSS, Social Media, social network, Web 2.0

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | 1 Comment »

112 million U.S. adults have broadband at home, up 300% from 2002

Have we reached the tipping point with home broadband?  For those consumers who are more affluent, we surely have.

photo: flickr.com

Article excerpt:  The percentage of U.S. households with broadband Internet connections has grown from 12% in 2002 to 49% today, and 112 million U.S. adults now have high-speed web access at home, according to a study [...]

Tags: broadband, consumers, internet, Web 2.0

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »

Starbucks Gets Web 2.0 Religion, but Can It Convert Nonbelievers?

I actually like what Starbucks is trying to do, but the key questions really swirl around whether or not they chose the right forum, and if the idea has any legs.

photo: nyc.metblogs.com
Article excerpt: New Blog, Social Networks Will Likely Reignite Debate If Move Is an Attempt to Empower Consumers or Advocate for the Brand. How [...]

Tags: consumers, Social Media, social networking, Starbucks, Web 2.0

Posted in Digital Marketing News, Digital Trends, General, Retail and Product News | No Comments »