Joe’s angle on marketing news you can use.
I feel bad for the Gap. I really do. When a company botches something so badly over and over again after trying time and again to do the right thing, it’s hard to not feel a bit sorry for them.
And I honestly believe that they came at this whole process with the best of intentions. [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much credence to the few who do blog, tweet, etc?
bloggers blog
Article links:
Moms and Motrin
Motrin campaign shows need for informed targeting
Crashing Motrin-Gate: A Social-Media Case Study
Musing: It’s amazing. In the course of only 5 [...]
What do Angie’s List, Yelp, and ConsumerSearch have in common that can be applied to your crowdsourcing efforts?
blogs.sun.com
Article excerpt: Customers are increasingly turning to each other, rather than a few experts, to gather information before making a purchase or signing a contract. The concept of crowdsourcing has worked well — mostly — for the field [...]
Is wisdom of the crowds dead? Will users start turning away from “amateur” generated content?
picture: gallery.nofactzone.net
Article excerpt: If the Internet can make anyone a star, can it turn Barnes & Noble into one, too? The bookseller has taken another step beyond its traditional business into the online publishing world, recently introducing Quamut.com, a site that [...]
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