Joe’s angle on marketing news you can use.
A few months ago, Razorfish and Cafe Mom released a report on Digital Moms. Recently, eMarketer released a report on moms online as well, and they refer to it in this article. Guy Kawasaki had a good blog posting on it.
Link to Today Show on subject.
What have we learned? Some things are not surprises - [...]
Issues of Interest
Have Students Graduated from E-Mail?
Report: Over-the-top driving viewership
Study: Mothers Know Best for Online Shopping
All I Want for Tweetmas
Digital Marketing News
eMarketer’s Predictions for 2009
Online-Video Ads Show Slower Growth .Article
Online Marketers Wooing Minorities More
Comparison Site Visits Down 15 Percent From Last Season
Burger King’s Whopper of a Virginal Search Slip-up
Digital Commerce News
ComScore Sees No Overall [...]
Issues of Interest
Adults Love Video Games
Top 10 Viral Videos
Shopping catches on with men
Digital Marketing News
US Social Network Ad Spending Growth Lowered
Social Networks and 40-Something Women
Study: Consumers Distrust Corporate Blogs
Network Efficiency Is Double-Edged Sword for Some Publishers
Digital Commerce News
Holiday e-commerce season sales up for early December
10 Wish List Websites For The Holiday Shopping Season
Digital News and [...]
Issues of Interest
College Students’ Social Networking
emarketer
Female Gaming on the Rise
emarketer
Study: Media, Technology Win Out Over Friends, Family
Adotas
Extending the Social Network
emarketer
Digital Marketing News
Video Ad Spend: Building to Steep Growth
emarketer
Mobile Ads Might Work with Teens
emarketer
The TV Ad Exodus, Part 2: Melding With the Web
ecommerce times
JupiterResearch: MySpace, Facebook need different approaches
biz report
Digital Commerce News
No Such Thing as Free [...]
Authenticity appeals to readers, but are advertisers ready to play?
Picture: dooce.com
Article excerpt: Heather Armstrong’s wickedly funny blog about motherhood, Dooce, is more than just an outlet for the creativity and frustrations of a modern mother. The site, chock full of advertising, is a moneymaking machine — so much so that Ms. Armstrong and her husband [...]
Watch out – when blogging becomes more and more of a form of entertainment, not just information, the media shift will only get bigger.
photo: flickr
Article excerpt: “Blogosphere” may not be a pretty name for it, but it is a pretty attractive destination — for women at least, and maybe for marketers courting them, too. According [...]
Digital Trends
Boldface in Cyberspace: It’s a Woman’s Domain nytimes.com
Survey: Internet primary source of news bizreport.com
TV, Web Vie for Viewer Attention emarketer.com
‘Quarterlife’ gets a Web smackdown latimes.com
TV, the Next Big Internet Application? emarketer.com
Online Video Will Not Replace TV emarketer.com
US Internet Highs and Lows emarketer.com
VideoCensus: 5.9 billion video clips viewed bizreport.com
Why the AOL-Bebo Deal Matters emarketer.com
Digital [...]
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