Joe’s angle on marketing news you can use.
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
More and more retailers are taking advantage of the power of social not just to listen to what customers are saying, but to provide improved customer service, communicate with them on a different level, and understand better how they buy.
innovation factory
Article links:
Can Social Networks Predict What You’ll Buy?
GOT 2 HAVE IT
How to [...]
Ain’t it the truth? Everyone claims to want dialogue, but it is rare that resources are actually put against it.
Picture: Bootlegrobot.com
Article excerpt: Listening Gets You More Than Complaints — You Get Positive Brand Association and Word of Mouth. If the consumer voice is so important these days, why are brand feedback, or “contact us,” forms [...]
Word-of-mom is a better example of what true viral marketing is than Subservient Chicken – because pass along is only one measure of viral impact. The more important measure is how pass along improves consumers’ impressions of the brand.
photo: dcurbanmom
Article excerpt: When it comes to word-of-mouth (WOM) buzz about products–and specific brands–across a wide range [...]
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