Joe’s angle on marketing news you can use.
Well, Carol Bartz got one thing right when she told a crowd recently that their biggest competition was TV. But that hardly seems like a revelation. There has never been a question, as far as I can tell, that the big competition for ad dollars was TV.But I have to disagree with the reason why [...]
Who woulda thunk it? Facebook has just surpassed Yahoo!  as the 2nd most visited site on the internet behind Google. It certainly validates that social media is huge, and that communication and information surely are the killer apps of the internet.
Link to picture
But what are the implications of this information? As marketers, we have to [...]
Issues of Interest
Have Students Graduated from E-Mail?
Report: Over-the-top driving viewership
Study: Mothers Know Best for Online Shopping
All I Want for Tweetmas
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Digital Marketing News
eMarketer’s Predictions for 2009
Online-Video Ads Show Slower Growth .Article
Online Marketers Wooing Minorities More
Comparison Site Visits Down 15 Percent From Last Season
Burger King’s Whopper of a Virginal Search Slip-up
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Digital Commerce News
ComScore Sees No Overall [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Issues of Interest
The TV Channel Is Changing emarketer
Behind the Numbers: MySpace and Facebook emarketer
Multicultural Marketing Hot, Success Not emarketer
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Digital Marketing News
Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months Ad Age
Report: Web Still Growing Despite Recession media week
What the Semantic Web — or Web 3.0 — Can Do for Marketers Ad Age
P&G Digital [...]
Issues of Interest
Why Talk When You Can Text?
emarketer
How to Manage Your Yelp Reviews
entrepreneur.com
Digital Marketing News
High Online Video Ad Costs Could Drop
clickz
Yahoo pitches Madison Avenue with ‘Mad Men’*
LA Times
Digital Commerce News
It’s time to critique your Web site
DM News
Social Media and Shopping Behavior
emarketer
Web Shoppers Gripe the Old-Fashioned Way
emarketer
Digital News and Trends
The Web at Work: A Mixed Blessing
emarketer
Where [...]
A company giving customers control over their data? What’s next? Anarchy?!?
Picture: blog.speculist.com
Article excerpt:Â Â Internet giant Yahoo is set to announce today that it will allow users to shut off targeted advertising on its Web sites, a move that comes as a congressional committee continues to air concerns about consumer privacy. Last week, the House Committee [...]
If MySpace becomes a portal, will they be the new category killer?
Picture: businessweek.com
Article excerpt: News Corp. wants its popular social networking site to be a gateway to the Internet—and go head-to-head with Yahoo and Google lnJust as Yahoo! (YHOO) gets one competitor off its back by quitting merger discussions with Microsoft (MSFT), the Web portal [...]
Creating utility across differ social networks makes a lot of sense – or is it just another way the big kids will continue to crush the small kids?
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photo: tendankara library
Article excerpt:Â Yahoo Inc. said Tuesday that it was joining rival Google Inc.’s initiative for creating photo-sharing and other social tools that work across the Web. [...]
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