Joe’s angle on marketing news you can use.
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Ok, we know they are online a lot, but so what? How do we use that information to reach out to young people and do it more effectively?
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Article links:
Kids and Teens Are Always On
College Student and Teen Web Tastes
Are Young Adults Really Brand-Resistant?
Teenagers’ Internet Socializing Not a Bad Thing
Emerging Media Increasingly Inform Shoppers’ [...]
Youth love brands, but is that the same as loving the advertising?
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Article excerpt: As any visit to a school full of Hollister- and Abercrombie-adorned students reveals, young people are brand-conscious. A new study shows that many young adults not only buy brands but also talk about them and add brand content to their [...]
They’re young, and they shop, but are they fair game to target?
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Picture: images.inmagine.com
Article excerpt:  Kids go shopping on the Web. Young US consumers surveyed spent more time on the Internet than with any other type of media in May 2008, according to a study conducted by DoubleClick Performics and ROI Research. The companies surveyed 10-to-14-year-olds [...]
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