Joe’s angle on marketing news you can use.
A new service called BillMyParents offers retailers a whole new way to get kids to influence their parents.
Ok, so the website is awful - but the idea is great. Cnet does a quick review of the site and there are some good comments about it that follow. Here is another article from reuters. As a [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Ok, we know they are online a lot, but so what? How do we use that information to reach out to young people and do it more effectively?
flickr
Article links:
Kids and Teens Are Always On
College Student and Teen Web Tastes
Are Young Adults Really Brand-Resistant?
Teenagers’ Internet Socializing Not a Bad Thing
Emerging Media Increasingly Inform Shoppers’ [...]
BrandTrust/YouthAndBrands/OnlineShopping/OnlineBargainHunting
Trust as a Tangible Brand Attribute
Brands are built on authentic shared values.
newser
Survey: Youth Are Willing Companions to Online Advertisers
Youth love brands, but is that the same as loving the advertising?
flickr
Online Buyers Use Many Channels
The answer? Give consumers lots of options.
cartoonstock
2008 eHoliday Study - Pre-Holiday Results Released
Survey says what we all know [...]
Youth love brands, but is that the same as loving the advertising?
flickr
Article excerpt: As any visit to a school full of Hollister- and Abercrombie-adorned students reveals, young people are brand-conscious. A new study shows that many young adults not only buy brands but also talk about them and add brand content to their [...]
They’re young, and they shop, but are they fair game to target?
Picture: images.inmagine.com
Article excerpt: Kids go shopping on the Web. Young US consumers surveyed spent more time on the Internet than with any other type of media in May 2008, according to a study conducted by DoubleClick Performics and ROI Research. The companies surveyed 10-to-14-year-olds [...]
64% of 9-17 year-olds go online while watching TV. What implications does this have for our current and future advertising plans?
photo by: light under a bushel
Article excerpt: Creating media while consuming it. US consumers are media omnivores, right down to the youngest members of the herd. Grunwald Associates says that in 2007, 64% of the [...]
Digital Trends
Boldface in Cyberspace: It’s a Woman’s Domain nytimes.com
Survey: Internet primary source of news bizreport.com
TV, Web Vie for Viewer Attention emarketer.com
‘Quarterlife’ gets a Web smackdown latimes.com
TV, the Next Big Internet Application? emarketer.com
Online Video Will Not Replace TV emarketer.com
US Internet Highs and Lows emarketer.com
VideoCensus: 5.9 billion video clips viewed bizreport.com
Why the AOL-Bebo Deal Matters emarketer.com
Digital [...]
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