Joe’s angle on marketing news you can use.
One of the biggest challenges facing some of the most popular sites spurred by the growth of social is in making money. And I mean real money commensurate with their audience. Sites like Facebook, YouTube, and Twitter are all experimenting with ways to monetize their audiences better and justify their huge valuations.
Facebook recently [...]
A few weeks ago I commented on an article from Ad Age that I believe manipulated the truth. The case was being made that consumers will tolerate more ads when watching online video based on the fact that most consumers watched a video ad in its entirety when it was associated with broadcast TV content [...]
I can still recall all of the words to the Big Mac commercial song. And the Sesame Street theme. And, to the great annoyance of my children, any song written by the Beatles, the Stones, the Who, Led Zeppelin, Pearl Jam, Soundgarden, and, yes, even most Duran Duran.Think about it the next time you are [...]
Skittles is getting a lot of chatter regarding its decision to make its web site simply a portal to social media. It’s bold, but is it smart?
Excerpt: Many marketers are applauding Skittles’s groundbreaking decision to turn its site into little more than a channel to point visitors to buzz and information about the brand on consumer-generated [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Google (with YouTube) is making a serious run at the Television. Is there no media that is safe from the intrusion and disintermediation that Google creates?
brightcove
Article links:
Rival forecast to catch YouTube
What Is Google Doing in TV?
Where Do Online Viewers Go for Video?
Musing: Google is selling TV ads. Google is already the [...]
YouTube has the audience. Can it finally monetize them?
Image: youtube.com
Article excerpt: YouTube will begin offering feature films produced by at least one of the biggest Hollywood movie studios possibly as early as next month, according to an executive with a major entertainment company. For months, Google, YouTube’s parent company, has been talking to the major [...]
What will happen when people watch more video online than off?
Image: Jonathan_carpentier.tripod.com
Article excerpt: YouTube’s audience jumped in September to nearly 82 million unique viewers watching more than 5.3 billion streams, according to the latest figures from Nielsen Online. That’s a huge boost from August, when the site’s 77 million unique visitors checked out more than [...]
Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
Study: Online Viewers More Engaged
tvweek
imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
Consumers Await on Social Networks
emarketer
Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
Marketing Spending Priorities Shift
emarketer
Big Spenders Put Local Online in the Mix
emarketer
Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
Online Customer Service: [...]
OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.
restaurant coaching solutions
The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.
flip video reviews
Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]
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