Joe’s angle on marketing news you can use.
I can still recall all of the words to the Big Mac commercial song. And the Sesame Street theme. And, to the great annoyance of my children, any song written by the Beatles, the Stones, the Who, Led Zeppelin, Pearl Jam, Soundgarden, and, yes, even most Duran Duran.Think about it the next time you are [...]
Skittles is getting a lot of chatter regarding its decision to make its web site simply a portal to social media. Â It’s bold, but is it smart?
Excerpt:Â Many marketers are applauding Skittles’s groundbreaking decision to turn its site into little more than a channel to point visitors to buzz and information about the brand on consumer-generated [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Google (with YouTube) is making a serious run at the Television. Is there no media that is safe from the intrusion and disintermediation that Google creates?
brightcove
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Article links:
Rival forecast to catch YouTube
What Is Google Doing in TV?
Where Do Online Viewers Go for Video?
Musing: Google is selling TV ads. Google is already the [...]
YouTube has the audience. Can it finally monetize them?
Image: youtube.com
Article excerpt: YouTube will begin offering feature films produced by at least one of the biggest Hollywood movie studios possibly as early as next month, according to an executive with a major entertainment company. For months, Google, YouTube’s parent company, has been talking to the major [...]
What will happen when people watch more video online than off?
Image: Jonathan_carpentier.tripod.com
Article excerpt: YouTube’s audience jumped in September to nearly 82 million unique viewers watching more than 5.3 billion streams, according to the latest figures from Nielsen Online. That’s a huge boost from August, when the site’s 77 million unique visitors checked out more than [...]
Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
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Study: Online Viewers More Engaged
tvweek
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imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
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Consumers Await on Social Networks
emarketer
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Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
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Marketing Spending Priorities Shift
emarketer
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Big Spenders Put Local Online in the Mix
emarketer
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Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
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Online Customer Service: [...]
OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.
restaurant coaching solutions
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The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.
flip video reviews
Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]
This is what AdWeek thinks is cool. Do you think AdWeek is cool?
Picture: planetfun.files.wordpress.com
Article excerpt:Â Â The indomitable Google rises to the top of this year’s Digital Hot List, while players like Facebook, Apple’s iPhone and Hulu also sizzle. As we all know, it ain’t just about Web sites anymore. These rankings, when we started them [...]
The future is here, and it favors mobility over all else.
Picture: img.coxnewsweb.com
Article excerpt:  Epitomizing the mobile lifestyle. Today’s collegians are becoming road warriors, ditching their desktop PCs for laptops and mobile phones. Seven out of 10 US college students surveyed in August 2008 owned a laptop, while student desktop PC ownership dropped from more than [...]
