Joe’s angle on marketing news you can use.
Creating a marketing campaign takes a lot of time. After all, there are strategies to bake, concepts to vet, plans to approve, ROI to calculate, spots to produce, legal to satisfy, and ads to traffic. And, if you work at a large company, there is a gauntlet of managers, directors, VPs, and C-level execs to [...]
I was reading a recent article from Ad Age which discussed the role of Chief Digital Officer at media companies such as Time, NBC Universal, etc. The premise of the article was that these companies still need or want Chief Digital Officers, but have different approaches to what the jobs mean.
For some, the CDO is [...]
I’m all for following the zeitgeist. In a previous posting, I talked about the power of observing in real-time, or relatively real-time, the topics of interest that products like Twitter can expose. I also warned of the dangers we can run into when we over-focus on this data.
Recently, Yahoo disclosed that it is teaming [...]
For all of the things that Twitter is or is not, one thing that it does better than almost any other (current) service is tap into the Zeitgeist.
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Regular users of Twitter are well aware of this. Whether it’s the zeitgeist of the people you follow or of the nation, the attractiveness and addictiveness [...]
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